In recent years, video has become increasingly popular online. They don’t require a lot of effort to navigate, get the point across rapidly, and are equipped with all the latest and greatest in flashy features to draw in the audience.
Without a doubt, YouTube is the most popular website for watching videos online. It has 2.6 billion active users every month, and 55% of marketers prefer it over other video platforms.
However, the best results from YouTube cannot be achieved without interaction. Having 500 views and 150 comments is always preferable to having 1000 views and no comments.
In addition to expanding your subscriber base and connecting you with more potential customers, a high rate of engagement can also boost your revenue. We have compiled a thorough guide to assist you in directing your marketing efforts in the right directions and boosting participation.
What is the participation rate on YouTube?
The number of times viewers have interacted with your videos and channel is your engagement rate on YouTube. The calculated value is a significant indicator of your brand’s popularity on the video-sharing website YouTube.
YouTube engagement is determined primarily by the number of views, likes, dislikes, comments, subscribers, unsubscribes, and shares a video receives.
The next step is to learn the significance of your YouTube engagement rate.
Exactly what does it take to have a successful YouTube channel?
A high level of participation has many advantages. A few examples:
- You can gain valuable insight into how to strategically gain subscribers on YouTube by calculating your engagement rate.
- With a higher participation rate, you gain social proof and boost your brand’s credibility. It fosters credibility and encourages new visitors to engage with your content.
- Engagement-based marketing is a low-cost strategy for expanding brand recognition.
- In the midst of so many platforms, maintaining a high level of engagement is crucial for maintaining your brand’s visibility. It gives you an advantage over competing brands on the video-sharing platform.
- Prioritizing interaction frees you to investigate the desires and anticipations of your niche market.
- You can gain exposure to a wider audience by increasing your YouTube engagement.
But what exactly is an acceptable subscriber rate on YouTube? Below is where we’ll find out the answer.
What should my YouTube channel’s engagement rate be?
However, there is no magic number for a high engagement rate on YouTube. There are a number of variables involved.
Statistics show that 92% of all internet users watch videos online at least once per week. On the other hand, some forms of media are more popular than others. For this reason, the level of participation cannot be compared to anything in particular. It’s dependant on the specific market your brand is aiming for, the products you’re offering, and the size of that market.
A rate of 3.5 percent or higher is generally considered to be a good one. However, for larger brands to achieve success, the engagement rate should be at least 1.5%.
Understanding how to figure out your YouTube engagement rate is the next step. Learn more about this in the following paragraphs.
Your YouTube engagement rate and how to find it.
Reach-based YouTube engagement rate calculation is the most common approach (ERR).
The first step is to figure out how interactive a given video actually is. Start with the most recent video you’ve made and plug the numbers into the following formula:
Rate of engagement = 100 x (number of engagements / number of impressions).
The number of times your YouTube thumbnails were seen by users is the number of impressions. If the thumbnail is visible to the user for more than one second, and if at least half of the thumbnail is visible, the platform will count this as an impression.
The following metrics should be considered when determining the overall level of participation:
- Likes \sDislikes \sViews
- Comments \sShares
Use this formula on anywhere from 5–10 videos, and then take the mean of the results you get.
However, this may be too much for your marketing team to handle. What’s the fix? View YouTube statistics with Keyhole. We provide a central hub from which you can track your YouTube channel’s interaction with your content.