The Complete Guide To TikTok Marketing

TikTok has skyrocketed this year, despite the controversy surrounding a possible ban of the China-based app. Since the app already has 100 million US MAUs, its popularity is guaranteed to rise.

However, how many brands really take advantage of this possibility? Short answer: not very much.

What benefits does Tik Tok have for businesses?


WHAT ARE the Benefits of TikTok for Brands?

Competition from other brands in the market is low, and widespread adoption is even rarer.

Getting your brand noticed on TikTok could be a huge opportunity.

However, what exactly is TikTok before we go any further?

According to the company, TikTok is the “leading destination for short-form mobile videos.” Imagine a smaller version of YouTube that you can access from your phone.

A typical TikTok video lasts between five and sixty seconds. Users can choose from a variety of available soundtracks, sound effects, and filters.

As an added bonus, the app has boosted the success of a few individuals’ professional lives. You may recall that Lil Nas X’s “Old Town Road,” a popular country song, received about 67 million plays on TikTok, which contributed to its staying at the top of the Billboard Hot 100 for a record-setting 17 weeks.

Let’s look into the history of TikTok now.

Rough Background

People have said that TikTok is “the brain child of and Douyin.” In 2014, Shanghai natives Alex Zhu and Luyu Yang developed the concept for and launched The 15-second lip sync posting limit helped the app reach 70 million downloads.


Despite its meteoric rise, TikTok hasn’t been entirely free of criticism. An Indian court ordered the app to be taken down late last year. The same thing almost occurred in America.

Publicity-wise, this incident has been more of a boon than a bust for TikTok because it has increased the app’s exposure in the mainstream.

In what ways TikTok does work?

Teenagers, as the typical trendsetters on social media, may have mastered this app, but the rest of us may be left with some questions. The insider scoop is as follows:

In other words, what do people actually do on TIKTOK?
TikTok’s primary functionality is centred on:

The core of TikTok is the experience of watching and making videos. The live-streaming feature is also available to users. The term “video effects” encompasses a wide variety of tools, such as GIFs, filters, split screens, green screens, transitions, sticks, and more.

Moreover, users are free to upload their own songs and create their own remixes.
Users are able to interact with one another by sending and receiving hearts, gifts, follows, comments, shares, and more.
The “Discover” feed on TikTok allows its users to discover new people to follow, new hashtags to investigate, and new videos to watch.
Discovering content creators is easy thanks to TikTok profiles that prominently feature a user’s number of followers, likes, and follows. A blue checkmark indicates an official account, just like on Instagram or Twitter.

What is the best content for TikTok?

TikTok is driven by UGC (user-generated content) (UGC). Some popular examples of content shared on TikTok are as follows:

YouTube’s TikTok Games
TikTok Trends, or TikTok Challenges, typically include a mashup of text, audio, and video, often in the form of a dance.
Common sources of inspiration for TikTok challenges include viral songs and hashtags.

TikTok users in the millions joined Ed Sheeran in the “Beautiful People” challenge after he posted a video of himself singing the song.

Video Collaborations on TikTok

TikTok’s duets feature consistently tops charts. The most common type of these videos feature users superimposed onto the work of another creator.

TikTok Challenges have nothing on the creativity and fun of a duet.

Videos of People’s Reactions

If a user clicks “React” under the “Share” menu of a TikTok video, they will be able to capture their immediate reaction to the content being shared.

Conversations Across Mediums

Users can easily share their videos across platforms thanks to TikTok’s integration with Instagram, Snapchat, Twitter, and Pinterest.

Statistical Analysis of TikTok

The following are some facts and figures regarding TikTok.

Tumblr is:

  • Sixth largest social media platform
  • Downloads: 1.65+ billion
  • more than 738 million copies have been installed
  • predicted to earn $87 million from in-app purchases
  • With that in mind, let’s dive into how you can use TikTok for your company.

In what ways do you promote your TIKTOK account?

Here are a few tips to help you launch a successful marketing campaign on TikTok.

1. Make your own hashtag challenges and join others

TikTok marketing strategies should include holding a hashtag challenge, as it is one of the most engaging activities users can engage in on the platform and can generate significant engagement for your brand.

2. Connect with key opinion leaders and work together

Having a TikTok “influencer” as a business partner can be a great way to increase exposure for your brand.

The same principle applies to Instagram as it does to other forms of social media: follow influential people in your field. For instance, if you’re a software company, you could partner with a tech influencer.

3. Create TikTok ads

TikTok ad campaigns are known to work quickly.

How do TikTok ad work?

TikTok offers 5 kinds of ad products:

  • In-feed ads
  • Branded hashtags
  • Top View ads
  • Branded effects


TikTok is a one of a kind platform. Today’s customers want to connect and engage on the most cutting edge platform, and companies that effectively utilise TikTok’s enormous advantages will absolutely benefit.

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