When it comes to both consumers and businesses, Instagram is a must-have social media platform. Visuals tend to go over very well with your target demographic. They are particularly drawn to visual media like images, videos, and infographics.
Instagram is the perfect social media marketing platform for businesses thanks to its photo and video sharing features. Instagram provides countless opportunities for businesses to produce content that serves multiple business objectives, such as product promotion, website traffic increase, and follower conversion.
The Insta-game has altered drastically, for the better, since the introduction of Instagram Stories in 2016. Instagram’s new story function gives businesses yet another way to use creativity to reach and persuade their target demographic.
Let them see what your brand
Instagram’s story function is a great tool for companies looking to establish their brand.
You may add photos, videos, slow-motion videos, boomerangs, various types of text, animated GIFs, emojis, stickers, and more to your Instagram stories. The behind-the-scenes of Instagram photos, the company ethos, employee highlights, etc. may all be showcased through Instagram Stories.
Instagram photographs and videos are great for promoting your items, but Instagram stories let you highlight the human side of your business.
Products are what your audience and following see. But Instagram stories allow you to present the ‘human side’ of your business.
Utilise Instagram Live as much as possible
Instagram Live is built into Instagram Stories. To begin a live video, you just need to follow a few easy steps.
Stream live coverage of major ceremonies, lectures, and product debuts on Instagram. Make announcements and get people excited for upcoming Instagram live streaming sessions by using the stories feature. Comments and queries from your audience can be answered instantly. Customers can be directed to your website via Instagram stories as well.
By broadcasting major events live online, you can raise awareness of your company without spending a dime. You may boost both your brand’s exposure and the likelihood that Instagram users will become paying clients by using this function. At the same time, this has the potential to recruit new supporters.
Include tutorials and question sections to make your stories more engaging
Instagram stories that provide value to followers, viewers, and customers perform the best for businesses. Instagram stories are a great place to share helpful product-related material with a wider audience.
People are always on the search for useful information, so if you can provide it in your Instagram stories, you’ll see a huge uptick in engagement. Instagram Live also allows for Q&A sessions to be held.
Sharing helpful information, such as how to utilise a product or how to perform a DIY project, on a consistent basis can keep your followers and viewers coming back for more. You may also boost your exposure by encouraging readers who enjoyed your work to share it with others.
Incorporate Calls to Action
You may insert call-to-actions (CTAs) into Instagram stories to direct viewers to a specific page or account. You may tag your photos with locations or hashtags and even take your viewers to other websites by using the’swipe’ function.
The ‘Swipe’ function can do wonders for attracting new visitors to your site. You can direct them to your website, a new product, or a blog post by including a “Swipe up” button in your tale. By attracting more visitors to your site, you improve your odds of attracting new clients.
You should emphasise and expand upon the phrase “Swipe up” whenever possible in your narratives. This is done so that the audience’s call to action is not missed while they swipe through content.
Work along with key opinion leaders
Instagram’s influencers are an integral part of the platform. Many Instagram users have signed up after being inspired by their favourite influencers, and many influencers have found success thanks to their fans’ devotion. Gaining traction in this way requires working with other influencers.
Collaborate with influencers via Instagram’s live streaming function. You can hire them to provide you with product reviews and demos. You can have them record short videos or take a series of photos while using your items, and then incorporate that content into their own narratives as well as yours.
Notables
In my opinion, this is Instagram stories’ most appealing function. For a long time, the maximum amount of time that an Instagram story would be viewable was 24 hours. The tales stopped being updated after that time. However, Instagram highlights provide a way to keep track of these posts in one central location.
Below your bio, Instagram highlights will be displayed. You can group stories together into manageable chunks. You can add a highlight reel that focuses on your company’s culture, another that showcases your latest product, and yet another that spotlights your partnership with an influential figure.
Shout outs to brands and specialists in specific communities
Instagram stories are a great way to get the word out about your brand or business to a specific audience. Doing so can aid in the development of a beneficial collaboration with similar companies and specialists in the field.
This is distinct from working with influencers because it includes unrequited expressions of gratitude rather than joint promotions. When someone mentions you in a story, you should expect a shout out from them in return.
Boost your chances of entering into a profitable partnership by mentioning the material of your fellow specialists in an Instagram story. It’s also possible that the other party will, at some point in the present or future, write a tale praising your material. And who knows, maybe this may lead to a productive partnership.
If you provide a shout out to a well-known figure or company in your niche, you can boost the number of people who see your content and interact with you.