Marketers may leverage the vast potential of social media marketing in a variety of ways. Successful integrated social media campaigns require marketers to research each available channel and launch their initiatives there where they will have the greatest impact.
Facebook and Instagram stand out as the most participatory social media sites. It’s up to the user to decide which of Facebook and Instagram is better for professional use. Compare and contrast Instagram and Facebook with the help of this blog. In September of 2019, there will be an average of 1.62 billion people using Facebook every day. Conversely, Instagram is a newer site, with one billion monthly active users as of June 2018. The data above demonstrates that advertising on either platform is highly effective. There are more than 60 million operational company Pages on Facebook. Facebook is packed with useful features. From chatting to playing games to viewing films, the platform has it all. Facebook users have a lot of options available to them. In contrast, Instagram provides fewer services. It focuses intently on just a few key aspects.
Audience
Facebook, which has been around for a while, has amassed a massive user base due to its widespread appeal. However, Instagram attracts a more limited demographic. Instagram users are rather inactive, according to the statistics. Men and women between the ages of 18 and 34 make up the bulk of Instagram’s user base. In the end, this distinction presents a fantastic opportunity for businesses. Which platform you use will depend on the nature of your business and the goods or services you provide. A real estate agency, for instance, might fare better on Facebook than on Instagram. A beauty product business, however, stands to gain enormously from the platform.
Optimization
Facebook works just as well on a desktop computer as it does on a laptop or smartphone. Instagram, on the other hand, doesn’t provide a desktop experience because of the many restrictions placed on the user when they access the service through a web browser. Without a mobile device, Instagram’s photo-sharing and editing features are severely limited. Since Instagram was created largely for sharing visual content, it naturally attracts more attention than Facebook’s status updates.
Engagement
When comparing Instagram users to Facebook users, we find that Facebook users spend an average of 35 minutes per day within the app, and they use it eight times daily. In a single minute, Facebook users around the world generate more content than those using any other social network combined, with an average of 54,000 links, roughly 147,000 photographs, and over 317,000 status updates being shared. Although these percentages seem encouraging, only 60% of users really engage with their target audience via a Facebook Page.
Brands have a better chance of social media success on Instagram than they could have on Facebook, as 80% of Instagram users adhere to a business model. Users on Instagram are still very active. Researchers have found that Instagrammers like and share over 4.2 billion photos and videos every day. Facebook’s story feature is still struggling to gain traction, generating approximately half as much daily activity as Instagram’s story feature, despite the fact that more than 3500 million people use Instagram’s story feature every day.
Disseminating Data
Facebook’s paid advertising is still highly effective, and it can reach older demographics than Instagram’s can. Since you can share links to any website or online store from Facebook, it serves as a superior portal to other websites.
Instagram, however, is superior for brand development and direct customer engagement.
Promotional Videos
Social media platforms like Facebook and Instagram are seeing an increase in the use of video marketing. More than two-thirds (68%) of marketers have shared video content on Facebook, and nearly half (41%) have used Instagram. As these two titans compete for dominance in the video marketing space, it’s crucial to think about whether Instagram or Facebook might serve your purposes better. At first appearance, there may be little to differentiate these various social media platforms. Further investigation, however, reveals that each platform has its own set of benefits and drawbacks.
Influence and target audience
Facebook appears to have more users than Instagram or any other social media network combined. In comparison to Instagram’s 1 billion monthly active users, the social media giant has more than 2.38 billion monthly active members around the world. We need to go further into demographics to understand why a platform’s user count isn’t the best indicator of how your marketing efforts will perform on that platform.
Facebook has the largest user base, and its demographically diverse user base spans all ages, however those between the ages of 25 and 34 make up the bulk of its users.
Ad popularity and brand recognition
Facebook is still the most popular network for brands, with 80 million business pages compared to Instagram’s 8 million. Despite Instagram’s many advantages, Facebook is still the most popular network for brands.
More than two-thirds of advertising professionals say Facebook is the most significant social media platform for their business. Organic reach for corporate Facebook pages is only 2% on average, despite the platform’s great paid advertising potential. Facebook deliberately suppresses company postings so brands spend more money on ads.
Functionality
Without considering how people make use of each social network, a comparison of their features will be insufficient. Instagram is unlike any other social media platform in countless ways beyond its focus on visual content.
Facebook serves primarily as a source of data. You may learn about a company’s hours of operation, physical location, and upcoming events by visiting its Facebook page. Facebook’s primary focus has always been text because the platform values specifics.
Instagram is all about freezing time and sharing it. Instagram users probably aren’t looking for your store’s hours right now. They interact with others via Instagram. Its interactive nature makes it useful for expanding one’s audience and bolstering one’s reputation.