Knowing the ins and outs of Instagram’s image aspect ratios and sizes, as well as researching relevant hashtags, may rocket you to the top of the social media food chain.
According to Instagram’s most recent data on the topic, modern posts often include around 10 hashtags.
If you’re interested in expanding your knowledge of the significance and variety of hashtags, this article is for you.
Where do hashtags come into play?
In order to get discovered by your intended audiences, you must use hashtags. It’s likely that if a hashtag is of interest to your community, its members are already using it.
You’ve probably seen or used hashtags before if you’ve been utilising some fantastic Instagram tools for a time.
In what ways might hashtags be utilised?
Two of the most common uses for hashtags are to categorise content and to facilitate search inside a certain social media platform.
In essence, hashtags function in the same way that keywords do in web search. When people use them, they anticipate seeing content that has been tagged with the same term.
Learn the Ins and Outs of Instagram Hashtag Analysis!
You’ll need to perform some serious hashtag research if you want to reap the rewards of Instagram.
You shouldn’t go with the “hashtag technique” of picking a few random words, putting the pound symbol in front of them, and adding them to your copy.
Let’s check out how to select the most effective hashtags for your company.
Styles of Instagram Hashtags
You should realise first that hashtags come in a variety of forms. Which hashtag to use in a given post depends on the post’s intended audience and topic.
Avoid using the same hashtags repeatedly, since this is a certain way to get shadowbanned by Instagram’s algorithm. It’s best to combine different things to get the best outcome.
Here are the three categories of popular hashtags to use:
- Hashtags for the general public
- Hashtags for brands
- Hashtags with descriptions
1. Hashtags in the Community
There is a community focus to these hashtags. They unite individuals who have same values and objectives. Both general and specific hashtags may be used by businesses to foster the growth of new communities and strengthen relationships between existing ones.
2. Branded Hashtags
Hashtags associated with your business or marketing effort are called “branded hashtags.”
You may use your company’s name, the name of a product you sell, or a memorable phrase to symbolise these.
Branded hashtags should be simple and easy to remember. The same holds true for your brand’s official hashtag.
3. Study the Market and Your Rivals
With the correct hashtag approach, you may learn what information your audience is seeking. Is there a specific keyword or phrase that your ideal customer would use to find a service or product like yours?
One useful strategy is to do keyword research, then utilise some of the resulting terms as hashtags and evaluate the results. After all, Instagram includes a built-in search feature that operates in the same way as any other search engine.
You may also research the hashtags your rivals are using to help you compile your own list. Choose those that have the same amount of followers as you, if not more.
You may learn what kinds of content perform best in with your target audience, and this will aid you in your hashtag research.
Use popular hashtags in your Instagram posts for more exposure.
Instagram is a fantastic platform for advertising your brand, but only if you take the time to create engaging posts and appropriate hashtags.
Now is the time to investigate the use of hashtags in research. Consider utilising a social media scheduling tool like SocialBee to design your hashtag strategy, and keep track of when you receive the most likes and comments on Instagram.
If you have SocialBee, sharing your Instagram content is as simple as composing a few sentences. SocialBee has your back whether you’re sharing a single image, a video, a carousel, or a story. You only need to do little digging to discover which hashtags will help you go where you want to go.