Techniques for Monitoring Instagram Follower Growth

One of the keys to expanding your company’ presence on Instagram is keeping track of your analytics.

Learn how to monitor your Instagram following over time and discover new avenues for expanding your business by reading this article.

What is the growth rate of Instagram followers?

Starting a company on Instagram from beginning is challenging, but if you put in the time to create a solid plan and interesting content, you will see your profile begin to get followers and engagement in no time.

Whether you’re just starting out with Instagram or you’ve been using the platform as the primary means of conducting business communication for some time, you’ll eventually realise that consistent activity alone isn’t enough to build your results efficiently.

From here, you’ll want to look at ways to tailor your account1 to the specific requirements of your company.

The obvious first step is to track your profile’s stats, learn from them, and tweak your approach accordingly.

Despite the fact that this is the correct action to take across all social media channels, many marketers place too much emphasis on the success of their individual pieces of content.

They fail to take into account an other statistic that may be more telling. Indeed, I am referring to the evolution of Instagram accounts’ fan bases.

A negative figure shows a decrease in the pace at which your Instagram following increases as a result of new follows being cancelled out by unfollows.

In other words, tracking this metric will show you in no uncertain terms if your number of followers is increasing or decreasing. But, how do you count Instagram followers?

There is a simple formula that determines how quickly an account’s number of followers on Instagram will increase. The following information is required to implement this solution:

The initial amount of people that choose to follow your account throughout that time frame
the total amount of new fans acquired within the time frame under study (new follows minus unfollows)

To what end is monitoring Instagram’s follower count so important?

The rate at which your Instagram following expands is a good indicator of how well your posts are being received by the Instagram community as a whole.

You may be wondering what good it will do to maintain tabs on this measure.

Investigating data about your fan base can help you:

  • Let you to evaluate your content approach
  • Encourage alterations in your spoken exchanges
  • Demonstrate whether or not your company is expanding adequately.
  • Expand the scope of your market comparisons.

Knowing how beneficial it is to your social media management efforts to monitor Instagram’s follower development, let’s take a look at that process.

Analytics tools built into Instagram to keep tabs on your audience

Instagram Insights is an analytics tool that comes standard with the app. Any Instagram profiles that are linked to a Facebook Page can use Instagram Insights.

To get there, select the menu shown by the three horizontal lines in the top right corner of your screen. The next step is to click the “Insights” menu item and begin perusing your profile data.

A Look at Instagram’s Analytical Data

Using Instagram Insights, the Overview is where you should start. You’ll have quick and easy access to the most important metrics for the past seven, fourteen, thirty, or ninety days:

Instagram’s free app divides information into three sections, all of which can be accessed from the Overview tab:

  • Customers Served (Reach tab)
  • Cross-Content Interactions (Interactions tab)
  • Cumulative Number of Adherents (Audience tab)

They all shed light on various aspects of performance. I’d want to rapidly cover each of these features.


Get some fundamental data regarding your content’s reach under the reach tab. The amount of views, profile clicks, website visits, and CTA button clicks will all be displayed.

You can see your most popular articles and Stories in the reach section. If you go to your profile and then select “See All,” you’ll be able to access all of your past two years’ worth of postings.


You may view some fundamental stats for the past 7, 14, 30, or 90 days on the Interactions tab:

You may also view the most popular posts, stories, and IGTV videos just below the analytics (same as inside the Reach tab).


Your account’s audience information may be found under the tab labelled “Audience.” Don’t forget that the data in this part solely pertains to your own personal number of followers.

In the next section, we’ll explain how to quickly and conveniently examine the statistics of other Instagram profiles.

However, Instagram allows you to view your follower count backlog (how many users followed and unfollowed you on a specific day). This “history” is, however, restricted to the most recent 7, 14, 30, or 90 days:

The most useful data and the ability to use Instagram Insights as a follower tracker app are located on the last tab of Instagram Insights; thus, why not just utilise that?

Because only with a bird’s eye perspective of your account’s performance can you make informed decisions.

Metrics themselves are not the be-all and end-all; what really matters is your ability to draw connections and make inferences between them and your actions.

Using this strategy with additional methods for rapidly expanding your Instagram following will nearly ensure your success.

Is it sufficient to use Instagram Insights?

Instagram’s free analytics tool is a great perk. One may, however, claim that it is quite simplistic and lacks complex features.

Let’s take a short look at the benefits and drawbacks of Instagram’s in-house solution.


Conveniently integrated with the Instagram mobile app
Cost nothing
Includes the essential measurements; a nice place to begin
You can monitor the effects of your routine actions.


Problematic in establishing a holistic perspective on your measurements
The time frame of the analysis is fixed and cannot be changed.
Instagram follows may be counted, but only for your own profile.
It doesn’t keep tabs on your transactions in other apps.
Manual analysis is required.
The absence of any form of automatic reporting

While Instagram Insights is useful for newcomers, it may not scale to the demands of rapidly expanding businesses.

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