You must be committed to expanding your Instagram presence if you’re here. With over 800 million monthly active users, Instagram is becoming an indispensable tool for every serious digital marketer. Furthermore, Instagram’s audience engagement is higher than any other social media site.
You need to know what’s genuinely working and trending right now to make the most of your time and energy spent expanding your Instagram following, since the platform has seen significant shifts from 2015, 2016 and even the start of 2017.
1. Develop a plan for Instagram.
You should start by formulating a plan for your Instagram endeavours. The foundations of a powerful, results-oriented approach are as follows:
Objectives:
Before adding Instagram to your marketing strategy, you need to know why you want to do so. Are you trying to expand your email list? Clicks on a website? Boosting revenue or public recognition of your brand? Another thing?
2. Aiming at a Certain Group:
Choose a minimum of two and a maximum of three consumer personas that will serve as the focus of your marketing efforts. Your content strategy can advance with this information.
As part of your market analysis, you should investigate the social media accounts of your rivals to see what kinds of content are currently performing well for them.
3. Strategies for Organizing Content
Learn when to post, what to publish, and how to increase interaction with your social media accounts. The best combinations of text, hashtags, and filters for your photographs, too.
4. Fine-tuning:
The key to successfully reaching your objectives is keeping track of the right measures. You should keep tabs on things like audience reaction, website traffic, and sales.
To begin, decide on a look and feel.
Making a good impression on Instagram is a lot like making a profile for a dating website. It ought to be both memorable and informative in order to capture the attention of potential fans.
Those that check out your profile to decide whether or not to follow you see your whole Instagram feed at once. So, it is essential to have a consistent theme that serves as a unifying factor for your brand and content.
Which hashtags should you use?
Never post anything that doesn’t accurately represent your brand or that doesn’t make the reader feel like they’re a part of the story you’re telling. The components of a well-rounded Instagram post include high-quality photos, interesting captions, post descriptions, mentions, hashtags, and emoticons.
4 Instagram Tales
Instagram Stories allows you to provide your followers an authentic glimpse into your daily life and company operations.
Helpful personal hints are most effective when they are connected to the business in some roundabout way. People are interested in the inner workings of a business or an individual’s life, such as how they operate on a daily basis, where their ideas originate from, and the atmosphere of their workplace.
5. Create a network of powerful people
Instagram has become a hotbed for the influencer marketing trend. Indeed, and with good cause! The networks built up by micro-influencers with up to 50k followers are powerful enough to sway their viewers into becoming followers, likers, and buyers of the products they promote.
6. A Checklist for the Ideal Instagram Post
- Inviting participation, here are some possible approaches:
- What would you prefer, this or that? is a classic example of a two-option inquiry.
- Give out an A, B, or C and ask, “Which do you like best?”
- To indicate that you found this to be useful, please comment with an emoji “X.”
- Use a yes/no question such, “Are you confident in your New Year’s resolutions?”
- Asking for only one word: “In one word, how would you describe…”
- Rating system from 1-10 (“How thrilled are you with…?”
- Send this to a buddy who needs to see it now by clicking the “Tag” button.
- Keywords: hashtags The initial remark you make should include all 30 hashtags to maximise exposure and get new followers.
- Do your best to keep the conversation going by responding thoughtfully to all comments.
In conclusion
As compared to other social media sites, Instagram now has the highest interaction rates. You should definitely establish yourself there, and the moment to do so is right now. It’s a fantastic platform for broadcasting your genuine brand message to a highly engaged audience.
We’re interested in learning more about how you’re using Instagram to promote yourself or your business, as well as which of the recent updates you’ve found most useful. Please let us know your opinions in the space provided below.