Conducting performance analysis on Instagram is essential to developing a winning strategy for the platform. If you do not have access to Instagram statistics, there is no way for you to comprehend how well you are doing on Instagram or how you can improve. To ensure that your Instagram game is solid, make sure you keep an eye on these indicators at all times.
Increase in the number of followers
As is the case with other social media networks, the number of followers on Instagram is not the most important indicator to focus on. On the other hand, the pace at which Instagram users follow your account is frequently indicative of the activity (or lack thereof) that you are engaging in on this particular platform.
Check to see if there is a correlation between that rate and an increase or decrease in the frequency with which you post, the number of interactions on the posts of other users, a promotion that requires a follow, or the quality of the photographs and videos that you uploaded during this time period.
Engagement expressed as a fraction of the total number of followers
When the number of people who follow you on Instagram has reached a point where you feel comfortable, you should compare the number of likes and comments you receive on Instagram to the number of people who follow you. (All right, so the amount of followers is more essential than the growth rate in this case!)
Is it possible that my increased number of comments might be attributed to the fact that I strategically asked queries of my followers? (Could the decrease in my comments be attributable to the fact that I didn’t pose interesting questions on Instagram?) Find out how this rate stacks up against the one from the previous month or the average for the past half year.
Take into consideration that non-followers in addition to followers have the ability to like and remark on your postings. However, this data point on the proportion of followers is still a reasonably fair measure of how well your Instagram material is going for you.
Engagement per post
Allow me to determine the number of likes and comments for each post by using the chart that was just presented. These six posts racked up a total of 137 likes and 10 comments between them. When you add those two figures together and divide the total by six (the number of posts I’ve made), you get the average amount of engagement I get for each post.
137 + 10 = 147
147 ÷ 6 = 24.5 <– That is the amount of engagement I get each post.
If the number of comments on my previous six blogs was much greater or fewer than average, I would investigate the possible reasons for this result.
URLs that have been clicked through
This measure on Instagram is simple to track, but at the same time it’s a big nuisance. The link that you include in your Instagram bio is the only URL that may be tapped by other Instagram users that you share with them.
The good news is that this URL is the only one that you are able to track; consequently, this means that you will have less work to do.
When it comes to measuring referral traffic from Instagram, Google Analytics has some bugs to work out. This is the bad news. You also have the option of using a bit.ly link, which will allow you to more quickly ascertain how many Instagram users have navigated their way to the destination website you specify.
The expansion of use of hashtags
If I want to evaluate the growth that occurred during the length of the campaign, all I have to do is scroll down and keep track of the number of times the hashtag #ilooklikeanengineer was used during that time period.
You should keep an eye on your brand name being used as a hashtag in addition to making an attempt to utilise a branded hashtag (such as #ilooklikeanengineer), for example. Instagram users will create such hashtags regardless of whether or not you push them to! Therefore, search for “#yourbrandname” on social media, particularly if you are interested in collecting user-generated material.
At a minimum of once a month, the data from branded hashtag campaigns and brand name hashtag campaigns should be examined.
The most popular hashtags based on interactions
Have you noticed that include hashtags in your posts results in an increase in the number of comments or likes they receive? If that’s the case, which hashtags seemed to generate the most interest and participation?
Increase in the use of hashtags by competitors
If you are utilising branded hashtags, then it is likely that your competitors are doing the same. At a minimum of once per month, look over their profiles to see whether or not they recommend a certain tag for consumers to employ. The next step is to use a tool like Tagboard to determine how many posts the user has accumulated.