The use of social media has become so ubiquitous that it has become embedded in our daily habits. Facebook has consistently ranked among the top social media sites.
It facilitates communication between known parties and between those with whom the user has no prior relationship. Facebook ad campaigns open up a world of possibilities for people to communicate and connect through the dissemination of information and media, including but not limited to visuals, sounds, texts, and opinions.
Facebook’s organic reach has decreased in recent years, despite the platform’s long history as an effective marketing tool for businesses and brands. Don’t fret, though; Facebook remains one of the most powerful channels for online advertising.
Because of this, Facebook is more vital than ever.
Read on for some advice from the Bold x Collective team on how to make the most of Facebook advertising.
1. How Big Is Facebook’s Userbase?
- According to projections for 2021, Facebook will have nearly 2.8 billion monthly active users. As a result of its meteoric rise in popularity over the past few years, advertisers have taken notice.
- With 1.84 billion active users every day, Facebook presents a huge opportunity for businesses to connect with new customers.
- Facebook launched in 2004, and since then, it has grown exponentially in both user base and marketing value.
2. Facebook: The Social Media Superpower
Other social media sites have seen huge user growth since Facebook’s inception, but it still remains unrivalled. Despite fierce competition from services like Twitter, Instagram, Snapchat, and more, Facebook continues to dominate.
Facebook has the most users and the most daily active users of any social media platform.
By listening to its users and implementing features like the ability to post reels, share daily stories, and broadcast live videos, Facebook has managed to sustain its rapid expansion. Facebook has changed a lot and adapted to new developments and fashions in the past few years.
3. Sales From Facebook Ads
Advertisers have been taking advantage of Facebook’s widespread user base to spread the word about their products and services.
Online advertising accounts for the vast majority of Facebook’s income. Ad revenue for Facebook was close to $84.2 billion in 2020.
4. Used Commonly by Businesses and Famous Brands
Promoting your company or product via Facebook is highly effective. Over ninety million local establishments use Facebook.
Advertisements can be created and shared using Facebook’s features. The Facebook Page’s “About” section is a popular place for businesses to include information like their physical location, contact information, product lines, and service descriptions. Brands can expand their online reach and exposure with the help of this instrument.
By creating a Facebook page, companies can connect with a wide variety of people who may be interested in their products or services.
Having a Facebook Business Page is a cost-free way to promote your company and reach a wider audience, both of which can boost your company’s bottom line.
5. Exactly How Many People Prefer Using Facebook?
Social networking site Facebook has users across a wide range of ages. Young adults make up the bulk of Facebook users. These twenty-somethings are classified as either Millennials or Generation Z.
While other social media sites like Snapchat and Instagram have grown in popularity, Facebook remains particularly appealing to today’s youth.
6. Typical Facebook User Activity
According to Facebook’s statistics from 2021, users spend an average of 19.5 hours per month on the platform. Facebook is by far the most widely used social media app, and it has become an integral part of many people’s routines.
Social media apps like Facebook’s WhatsApp and Instagram are attracting a lot of users’ time these days.
For advertisers, knowing how much time people spend on social media apps is crucial because more time spent there means more opportunities to show ads. Knowing the optimal Facebook posting time is also crucial.