Instagram is one of the largest social media platforms in the competitive world. It has more than 1 billion monthly users and 500 million daily active users. Also, Instagram is the perfect platform for branding. Tracking your Instagram metrics is an effective way to grow your account and build a huge following.
Unlike other social media platforms, checking your analytics on Instagram is essential to improve your business on the platform. Here are some valuable metrics you should use to measure the success of your Instagram account.
1. Check Your Follower Growth Rate
A higher follower count is a key to increase your brand personality and build a successful marketing campaign. Create engaging content to attract more followers to your account. Your followers have the potential to make your content viral on Instagram. Stories are one of the best ways to attract more audience to your profile. When you buy views for Instagram stories, you can easily attract more followers to your account. Always check your followers’ growth. It is a good idea to expand your business reach.
2. Engagement Per Followers
According to research, 70% of Instagram posts are not seen. You don’t get any traffic to your website if your followers don’t see and engage with your post. Engagement rate is very important to make your post seen by more audience. tracking your engagement per follower allows you to know your audience’s interest. This metric especially works for influencer marketing, and you can easily check how your content reached your audience. You can calculate your metrics on a monthly or weekly basis. If you are trying to check it daily, it will not give excellent results for your business.
3. Website Traffic
Like other social media platforms, Instagarm has the potential to drive more traffic to your website. Instagram does not allow everyone to add a link to their post, but if you have more than 10K followers in your account, you can add a link to your Instagram story. You can easily track your website traffic just by looking at google analytics. Also, you can track goals in google analytics to see if your traffic will convert into your ROI. In addition, you use UTM parameters to know where a particular person comes from.
4. Comments Per Post
Getting comments for your post is more worth than getting likes and views for your posts. It takes a second to tap for giving likes, but for leaving a comment, it takes time and thought. When some people leave a comment, it helps you understand how they are interested and connected with your brand. Track the number of comments you receive and always keep an eye to check if it goes up or down. If your comment count goes down, try to check why your audience is not engaging with your content.
It is one of the other important metrics that require you to convert to a business account. Many people are still wondering how to calculate their reach and impression. Reach is nothing, but it shows how many people have seen your post. But the impression is calculated by when the same person sees your post three times, and it will be calculated as an impression. If you want to increase your impression, buy Instagram impressions for your post to boost the count instantly. Also, you can quickly improve your reach by using hashtags in your post but make sure to use them correctly.
There is no doubt that Instagram is a perfect place to market your business. Create a video in a fun and engaging way to attract more audience to your profile. Focus on these five powerful metrics to track and measure your post-performance to enhance your Instagram account.